Description:
ROLE PURPOSE:
The Senior Manager, Digital Research has day-to-day responsibility for all activities related to metrics and primary research for the Owned Stations digital properties, including our local news websites, social platforms, mobile websites and mobile apps.
RESPONSIBILITIES:
* Develop and manage regular and ad hoc analyses for site producers that provide insights for driving improvements and business decisions
* Produce traffic estimates and accompanying rationale for sales, finance and planning
* Coordinate all aspects of Omniture implementations to ensure traffic is accurately reported, working with the technology, editorial and product development teams
* Provide strategic insights for both sales and editorial sides of the digital businesses
* Respond to ad hoc metrics-related queries as necessary
* Conduct web analytics trainings as necessary
* Manage 1 digital analyst
BASIC QUALIFICATIONS:
* Bachelor's degree
* Minimum 3 years of web analytics experience
* Expert knowledge of Omniture reporting tools and implementation, proficiency with comScores Media Metrix and Video Metrix as well as * Nielsens NetRatings and VideoCensus. Superior skills with Excel
* Quantitative analysis skills
ELIGIBILITY REQUIREMENTS:
* Interested candidates must submit a resume/CV through www.nbcunicareers.com to be considered (note job #:3177)
* Must be willing to work in New York, NY
* Must be covered by Solutions, NBCUs Alternative Dispute Resolution Program
* Willingness to travel
* Must be willing to submit to a drug test & background investigation
* Unrestricted authorization to work in the US
DESIRED CHARACTERISTICS:
* Detail oriented
* Strong quantitative and analytical skills
* Strong attention to detail and commitment to accuracy
* High-energy individual who will be an evangelist for analytics
* Strong interpersonal and communication skills " able to build strong working relationships with staff in areas of the business and at all levels, as well as maintain communication with east coast team
* Comfortable working with senior business leaders to present key metrics and recommendations
* Action-oriented approach, able to turn data into insights and concrete recommendations "track record driving measurable improvements for online properties
NBC Universal is an Equal Opportunity/Affirmative Action Employer promoting diversity in the workplace. We invite and encourage response from women, persons of color, veterans and the disabled.
The Senior Manager, Digital Research has day-to-day responsibility for all activities related to metrics and primary research for the Owned Stations digital properties, including our local news websites, social platforms, mobile websites and mobile apps.
RESPONSIBILITIES:
* Develop and manage regular and ad hoc analyses for site producers that provide insights for driving improvements and business decisions
* Produce traffic estimates and accompanying rationale for sales, finance and planning
* Coordinate all aspects of Omniture implementations to ensure traffic is accurately reported, working with the technology, editorial and product development teams
* Provide strategic insights for both sales and editorial sides of the digital businesses
* Respond to ad hoc metrics-related queries as necessary
* Conduct web analytics trainings as necessary
* Manage 1 digital analyst
BASIC QUALIFICATIONS:
* Bachelor's degree
* Minimum 3 years of web analytics experience
* Expert knowledge of Omniture reporting tools and implementation, proficiency with comScores Media Metrix and Video Metrix as well as * Nielsens NetRatings and VideoCensus. Superior skills with Excel
* Quantitative analysis skills
ELIGIBILITY REQUIREMENTS:
* Interested candidates must submit a resume/CV through www.nbcunicareers.com to be considered (note job #:3177)
* Must be willing to work in New York, NY
* Must be covered by Solutions, NBCUs Alternative Dispute Resolution Program
* Willingness to travel
* Must be willing to submit to a drug test & background investigation
* Unrestricted authorization to work in the US
DESIRED CHARACTERISTICS:
* Detail oriented
* Strong quantitative and analytical skills
* Strong attention to detail and commitment to accuracy
* High-energy individual who will be an evangelist for analytics
* Strong interpersonal and communication skills " able to build strong working relationships with staff in areas of the business and at all levels, as well as maintain communication with east coast team
* Comfortable working with senior business leaders to present key metrics and recommendations
* Action-oriented approach, able to turn data into insights and concrete recommendations "track record driving measurable improvements for online properties
NBC Universal is an Equal Opportunity/Affirmative Action Employer promoting diversity in the workplace. We invite and encourage response from women, persons of color, veterans and the disabled.
