Senior Analyst, Modeling, Segmentation, and Forecasting
Arc Worldwide, an affiliate of Leo Burnett (Chicago, Illinois)
Description:
Senior Analyst, Modeling, Segmentation and Forecasting
Arc Worldwide is looking to fill a Senior-Analyst level position for the Modeling, Segmentation and Forecasting Team. We are looking for individuals with professional experience developing statistical models and creating consumer database segmentation solutions.
Who is Arc?
Arc Worldwide, the marketing-services partner of Leo Burnett Worldwide, offers a world of opportunity for creative, passionate people who want to help us shape the future of marketing. . Arc delivers inspired marketing solutions to a blue chip client roster and were part of Publicis Groupe, the worlds 3rd largest communications group. Our clients include: Coca-Cola, Allstate, McDonalds, and Whirlpool.
Optimization Practice
The Optimization Practice works in partnership with Clients as well as other Agency counterparts (e.g., Account Management, Planning, Creative, Production) to seamlessly integrate CRM marketing communication into all aspects of the marketing plan. Our role is to effectively harness the vast information already on-hand in Client customer files and databases to shape and deliver individualized customer communication across channels (web, e-mail, direct mail, mobile). Vital to our efforts is the compilation and assessment of results that impact future communications.
Our team of database marketing professionals is organized into three primary service areas: Strategy & Planning, Digital Measurement, and Modeling, Segmentation and Forecasting. Together, we help our Clients bring together their marketing, technology, analytic, and customer care resources to deliver on the promise of CRM.
Responsibilities
The responsibilities of a Senior Analyst in Modeling, Segmentation and Forecasting are focused on data analytics, predictive model development, and consumer database segmentation in support of Client business. Specific responsibilities include:
Develop predictive models that increase the efficiency and effectiveness of Client database-driven CRM initiatives.
Perform data preparation necessary for model development, demonstrate model validation, and write code for model installation and scoring.
Plan, execute, and effectively communicate the results of modeling initiatives.
Identify new opportunities for applying statistical modeling to enhance Client marketing initiatives.
Requirements
Masters degree in statistics or related field (e.g. applied statistics, economics, mathematics, social sciences) is REQUIRED
Extensive knowledge of multivariate statistical techniques, such as, logistic regression, factor analysis, cluster analysis
5+ years of professional experience in modeling and analytics
Statistical programming experience in SAS
Strong communication, presentation and interpersonal skills
Ability to work effectively and efficiently as part of a team
Query language programming experience (SQL) is a plus
Arc Worldwide is looking to fill a Senior-Analyst level position for the Modeling, Segmentation and Forecasting Team. We are looking for individuals with professional experience developing statistical models and creating consumer database segmentation solutions.
Who is Arc?
Arc Worldwide, the marketing-services partner of Leo Burnett Worldwide, offers a world of opportunity for creative, passionate people who want to help us shape the future of marketing. . Arc delivers inspired marketing solutions to a blue chip client roster and were part of Publicis Groupe, the worlds 3rd largest communications group. Our clients include: Coca-Cola, Allstate, McDonalds, and Whirlpool.
Optimization Practice
The Optimization Practice works in partnership with Clients as well as other Agency counterparts (e.g., Account Management, Planning, Creative, Production) to seamlessly integrate CRM marketing communication into all aspects of the marketing plan. Our role is to effectively harness the vast information already on-hand in Client customer files and databases to shape and deliver individualized customer communication across channels (web, e-mail, direct mail, mobile). Vital to our efforts is the compilation and assessment of results that impact future communications.
Our team of database marketing professionals is organized into three primary service areas: Strategy & Planning, Digital Measurement, and Modeling, Segmentation and Forecasting. Together, we help our Clients bring together their marketing, technology, analytic, and customer care resources to deliver on the promise of CRM.
Responsibilities
The responsibilities of a Senior Analyst in Modeling, Segmentation and Forecasting are focused on data analytics, predictive model development, and consumer database segmentation in support of Client business. Specific responsibilities include:
Develop predictive models that increase the efficiency and effectiveness of Client database-driven CRM initiatives.
Perform data preparation necessary for model development, demonstrate model validation, and write code for model installation and scoring.
Plan, execute, and effectively communicate the results of modeling initiatives.
Identify new opportunities for applying statistical modeling to enhance Client marketing initiatives.
Requirements
Masters degree in statistics or related field (e.g. applied statistics, economics, mathematics, social sciences) is REQUIRED
Extensive knowledge of multivariate statistical techniques, such as, logistic regression, factor analysis, cluster analysis
5+ years of professional experience in modeling and analytics
Statistical programming experience in SAS
Strong communication, presentation and interpersonal skills
Ability to work effectively and efficiently as part of a team
Query language programming experience (SQL) is a plus
